Saturday, Oct 24, 2026
Exclusive insights, data, and analysis for financial market experts.
Request a service
invest-time logo invest-time logo dark
  • News
  • Topics
    • Mining
    • Project & Performance
    • AfCFTA
    • Sport
    • Startup
    • Telecoms & TIC
    • Tourism
    • Water and Energy
    • Logistics and Transport
    • Agribusiness
    • BTP
    • Business
    • Companies
    • Education & Culture
    • Environment
    • Finance
    • Incentives
    • Industry
    • Infrastructure
  • Media
  • Opinion
  • Focus
  • Institutions
  • Interview
  • Contact
  • Newsletters
  • News
  • Agenda
  • Survey
  • Club Invest For Africa
Reading: Africa : recycled tires for flooring and playgrounds (tartan), a juicy eco-business to be developed by Africans
Share
  • English
  • Français
SUBSCRIBE
  • Africa
  • economy
  • Finance
  • industry
  • cameroon
  • mining
  • Energy
  • invest in africa
  • Our Services »
  • Search fund
  • Market research
  • Business Plan
  • Real estate
  • Sales and distribution
  • Survey
  • Club Invest For Africa
Invest-Time invest-time
Subscribe
  • Our Services »
  • Search fund
  • Market research
  • Business Plan
  • Real estate
  • Sales and distribution
  • Survey
  • Club Invest For Africa
  • French
  • News
  • Newsletters
  • Survey
  • Services
  • Agenda
What do you find...
  • Agenda
  • Contact
  • Request services in…
  • Newsletters
  • Survey
  • Topics
    • Interview
    • Agribusiness
    • BTP
    • Data watch
    • Energie
    • Environment
    • Finance
    • Focus
    • Tourism
    • Industry
    • The Guest
    • Focus
    • Media
    • Mining
    • Opinion
    • Incentives
    • Infrastructure
    • Analyses
    • Research and Development
    • Sport
    • Education & Culture
    • Tourism
    • Business
    • Companies
    • Startup
    • Institutions
    • Project & Performance
    • Society
    • Telecommunications & TIC
  • Africa
    • Southern Africa
    • Central Africa
    • East Africa
    • West Africa
    • North Africa
  • More
    • Regional Integration
    • AfCFTA
Already have an account ? Sign In
Follow US
© 2023 Invest-Time. By Afrik-Shine Medias Group. All rights reserved.
Water and Energy

Africa : recycled tires for flooring and playgrounds (tartan), a juicy eco-business to be developed by Africans

Nearly four billion tires end up in landfills worldwide, and one billion are generated every year. When recycled, used tires can be transformed into aggregate for flooring and playgrounds. Tartan flooring is used in tennis courts, basketball courts, athletics tracks, jogging areas and warm-up areas. With a bright future ahead, the market for rubber flooring is set to grow.

By
Aissatou Amirah
Published: 22 August 2024
Last updated: 22 August 2024
12 Min Read
Share
Africa: recycled tires for flooring and playgrounds (tartan), a juicy eco-business to be developed by Africans

Follow us on our channel  chaîne Telegram Invest-Time   chaîne WhatsApp Invest-Time chaîne TikTok Invest-Time

World soccer’s governing body, FIFA, has announced its intention to raise one billion USD (around 533.1 billion CFA francs) to build at least one Fifa-compliant stadium in each of the 54 African countries. President Gianni Infantino made the announcement during TP Mazembe’s 80th anniversary celebrations in Lubumbashi, DR Congo. To achieve this, Fifa will work with the Confederation of African Football (CAF) and other relevant stakeholders to improve refereeing, infrastructure and soccer competitions in Africa, according to BBC Africa.

“We want to take Africa to the highest level and show the world the exceptional talent and skills of your continent “, declared Gianni Infantino.

In addition, Ugandan President Yoweri Museveni has announced plans to build a new international stadium for the East African country to host matches at the African Cup of Nations (CAN) soccer tournament in 2027. The country will be co-hosting the CAN 2027 finals with Kenya and Tanzania.  These structures represent an  opportunity for manufacturers of tartan (a worn rubber-based floor), used in stadium surfacing.

An efficient technique

Tartan flooring is a type of water-permeable sports flooring used in tennis courts, basketball courts, athletics tracks, jogging and warm-up areas. It is mainly used around soccer pitches, indoor and outdoor sports halls and children’s playgrounds. It consists of two layers: SBR and EPDM granules. According to a report by the global tire industry CEO forum, one billion used tires are generated worldwide every year. Nearly four billion end up in landfill sites.

In Nigeria, a new era has dawned for rubber recycling through the ingenuity of start-up Freetown Waste, since 2022. While ten million used tires pile up every year in the country’s landfills, with significant health and environmental risks, start-up Freetown Waste Management Recycle has decided to recycle them into products for flooring, notably paving bricks and slabs for buildings. In just 4 years, the factory, based in Ibadan, Oyo State, has tiled several homes, technical offices, leisure parks, playgrounds and restaurants in Lagos, Nigeria’s economic capital. According to Theophlius Okoyomon, the start-up’s COO, the Nigerian market for rubber flooring is set to grow as demand for vehicles increases. As a result, the company is working with more than 150 people as tire collectors at tire dumps.

Recycling 15 million tires a year in Nigeria

The tire recycling plant has been awarded the Environmental Impact Assessment (EIA) certificate by the Oyo State Ministry of Environment and Water Resources, which will shortly enable it to access the manufacturing certificate awarded by the Federal Ministry of Trade and Investment. However, the young company, already present in Rwanda and Equatorial Guinea, is planning to expand its activities in other African countries such as Gambia, Ghana, Kenya, Senegal and South Africa. 

Over 100,000 tires have been recycled into the company’s end products, but the aim is to recycle 15 million a year into useful reusable products for residential, commercial and industrial use, with a clear vision of being Nigeria’s leading recycled rubber manufacturer. We have a production capacity of 1,000 tonnes per year for both our crushing line and our manufacturing line, which produces around 400 m2 of tiles and 3,300 m2 of rubber mats per day, explains Ifedolapo Runsewe, Managing Director of Freetown Waste.

From waste to wealth

In Nigeria, a number of private companies are starting to collect used tires with the aim of transforming them into other products. Such is the case of Free Recycle, a company run by Ifedolapo Runsewe, which transforms old tires into paving bricks, flip-flop tiles and many other products. For her, sourcing used tires in Nigeria is a no-brainer. I think if you walk down the street for five minutes or ten minutes, I guarantee you’ll see at least ten tires in the drains, you’ll find them on the street corner in places where they ideally shouldn’t be. And I think that’s one of the things that got us into scrap tire recycling. Free Recycle started operations in 2018 with around four employees. Since then, the workforce has grown to more than 150. In six years, more than 600. 000 tires have been collected and more than 400,000 of them recycled into new products.

 Most of the tires you see around you are a source of wealth, in fact from waste to wealth. A lot of people have been hired at this plant. You can see how many people work here, they make a good living, and that’s a great thing. And the products they make from here can be sold locally and abroad, said Bolanle Emmanuel, coordinator of the Nigerian Export Promotion Council in Oyo State.

Simplified recycling processes in Burkina Faso

In Burkina Faso, the Entrepreneurship & Adaptive Technologies (E&TA) program has launched a project to recycle used tires into floor tiles, in collaboration with the University of Ouaga II and the HES-SO (HEIA-FR & HEG-FR). The aim is to develop a simple, inexpensive process for manufacturing floor tiles from shredded tires, and to apply it in Burkina Faso to stimulate local entrepreneurship.

Before the tire can be ground, it has to be fragmented. The tire is then ground in a mill and a mixture of fiber, steel and rubber granules is recovered. This is followed by separation to obtain clean rubber granules. The usual technology for producing slabs from used tires involves the use of commercial polyurethane oligomer solutions, which are expensive and difficult to access in sub-Saharan Africa. As a result, an innovative process more suited to local conditions has been developed. The advantages are: the process is simple, accessible and more robust, and the slabs created can be recycled.

The process parameters were optimized using the Design of Experiments (DoE) methodology. The optimization criteria were: increased physical strength of the slabs, increased elasticity and reduced odor. The optimized process was transmitted to Burkina-Faso in the form of a simple “recipe”. Pilot production was set up in Ouagadougou, the country’s capital. Several collaborations have been set up, notably with the Ouagadougou town council and an association of used tire craftsmen, and a market study on the product has been carried out. The technology is likely to be exploited in other developing countries. A collaboration was recently established with the Integrated Polytechnic Regional College Karongi, in Rwanda, for the continuation of the project in that country.

Pneupur, winning markets in Cameroon

Cameroonian twin brothers Benjamin and Frédéric Belibi, automotive enthusiasts who studied in France, are fine-tuning a small revolution in the way used tires are generally treated in Cameroon. Thanks to Pneupur, a company based in the technopole of the National Advanced School of Engineering of Yaounde, they launched Cameroon’s first used tire recycling and recovery unit at the start of 2019. Built on a 3-hectare site in the locality of Bikok, in the country’s Centre region, this unit transforms the used tires collected nationwide into granules that can be used to cover the indoor courtyards of residential buildings and multi-sports fields, the floors of playgrounds, school playgrounds and other places where children play.

More than 120,000 sq.m. of space to cover in Yaounde

This industrial unit, which in 2018 aimed to create 41 direct jobs and 150 indirect jobs over a 3-year period, started with a processing capacity of 70,000 used tires, reaching 150,000 processed tires by the end of the 3rd year of operation.  The plant would have required an investment of 544,595 USD (327 million FCFA). Patented by the African Intellectual Property Organization (OAPI), which covers 17 member countries, the process is adapted to the tropical climate of this part of the world. For the time being, the start-up uses a local subcontractor to produce the granules from old tires. “We add a solvent-free resin to make it an eco-responsible product,” explains Frédéric Bélibi. The company, which employs six people in addition to the co-founders, then manufactures and installs the flooring itself, writes the online media outlet Entrepreneurs les Echos. There’s a real demand locally, because most playgrounds are made of clay or cement, an unsuitable surface, continues the entrepreneur, who estimates the market potential in the Cameroonian capital at over 120,000 m².

E-Cover’s prowess in Senegal

Founded in 2020, E-Cover is a Senegalese company specializing in waste recycling and reclamation. Co-founded by Yaye Souadou Fall and Khady Diallo, the startup is active in tire recycling, which it transforms into rubber granulates, tiles, shoe soles and flooring for businesses, households, sports complexes, schools and town halls.

The idea of recycling tires began very early on with very rudimentary equipment, namely meat grinders. The first investment enabled the purchase of 20 mincers to increase production capacity. Supported by the WIC (Women Investment Club), E-cover now has a production plant with state-of-the-art industrial recycling equipment located in Dakar’s industrial zone on a 1600 m2 site. The company has around thirty collection points in Dakar. Equipped with an in-house laboratory, E-Cover strives to produce calibrated, quality aggregate that meets international standards, and is in the process of obtaining FIFA certification in order to gain greater market share in the synthetic turf sector, according to the Act Afrique news site.


Find out more

CONTACT US NOW
TAGGED:Africacamerooneconomy

Don't miss any opportunities

Receive all the latest opportunities directly in your inbox.

Please check your inbox or spam folder to confirm your subscription.

Share
Previous Article Burundi: The ADB and the European Union co-finance the construction of the Rubirizi power station to the tune of USD 37 million Burundi : the ADB and the European Union co-finance the construction of the Rubirizi power station to the tune of USD 37 million
Next Article Cameroon: What the New Partnership Framework with the World Bank Provides Cameroon : what the new Partnership Framework with the World Bank Provides
- Advertisement -
Popular this month
Agriculture : South Sudan government, World Bank and FAO step up their actions
South Sudan : World Bank and FAO support agriculture
uemoa
Uemoa : instant interoperable account-to-account payments will be available on July 22th, 2024
sim cards nigeria produciton
Nigeria : 100% SIM cards produced locally generate sales of over 35 million USD in two years
Niger looks to Chad-Cameroon pipeline to transport oil
Niger looks to Chad-Cameroon pipeline to transport oil
Mali: The President of the Transition, Colonel Assimi GOÏTA inaugurated the Seydou Diogo Awa Agro-Industrial Complex which represents a major investment in the Malian economy costing about USD 23 million.
Mali : the President of the Transition, Colonel Assimi GOÏTA inaugurated the Seydou Diogo Awa Agro-Industrial Complex
African pineapple market: large-scale local processing takes off
African pineapple market: large-scale local processing takes off
hejun tour

Recommended

Braemar Opens First African Office in Cape Town
Business

Africa: Braemar Plc opens first office in Cape Town in bold move to expand maritime services

This new office launch represents a major step forward in achieving the goals outlined in Braemar’s recently announced strategic framework.…

5 Min Read
Digital payments battle: Flutterwave and Wave shape Cameroon’s fintech future
Startup

Digital payments battle: Flutterwave and Wave shape Cameroon’s fintech future

Flutterwave announced On June 24, 2025, that it had secured BEAC’s approval to operate in Cameroon. This authorization, achieved in…

5 Min Read
Digital Transformation 2029: Inside the ‘Bridge to the Future’ Blueprint
Telecommunications & TIC

Why tech investors are choosing Mauritius as Africa’s digital gateway

At the heart of this success lies anticipatory and ambitious digital infrastructure investment. The island’s main telecom operator, Mauritius Telecom,…

4 Min Read
DRC Unveils a $28.9bn Iron Ore Mega Project Set to Reshape the Global Market
Mining

DRC : USD 28.9 billion required to launch the Greater Orientale Iron Ore Project

According to figures shared by the Minister, the targeted deposits are estimated to contain between 15 and 20 billion tonnes…

3 Min Read
invest-time invest-time
Central Africa
  • Cameroon
  • Central African Republic
  • Gabon
  • Equatorial Guinea
  • Democratic Republic of Congo
  • Republic of Congo
  • Sao Tome-et-Principe
  • Chad
West Africa
  • Benin
  • Burkina Faso
  • Cape-Verde
  • Ivory Coast
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Liberia
  • Mali
  • Niger
  • Nigeria
  • Senegal
  • Sierra Leone
  • Togo
East Africa
  • Burundi
  • Djibouti
  • Eritrea
  • Ethiopia
  • Kenya
  • Ouganda
  • Rwanda
  • Somalia
  • Sudan
  • South Sudan
  • Tanzania
Southern Africa
  • South Africa
  • Angola
  • Botswana
  • Comoros
  • Eswatini
  • Lesotho
  • Madagascar
  • Malawi
  • Maurice
  • Mozambique
  • Namibia
  • Seychelles
  • Zambia
  • Zimbabwe
North Africa
  • Algeria
  • Egypt
  • Libya
  • Morocco
  • Mauritania
  • Middle East
  • Tunisia
Useful links
  • News
  • Contact us
  • Newsletter
  • Monitoring
  • Services
  • Commodities
Others web site of the Group
  • Afrik Shine TV
  • Album Social
  • Sports Team
  • AFrik Shine Medias Group
  • About us
  • Archives
  • Partnership
  • Club Invest For Africa
  • Privacy policy
  • Legal information
  • Sitemap

© 2023 Invest-Time. All rights reserved. By Afrik-Shine Medias Group.

logo invest time logo invest time
Welcome !

Log in

Username or Email Address
Password

Lost your password?

Not a member? Sign Up